Nogizaka46’s Saito Asuka is featured in the new LUX “Straight Hair & Beauty” Shampoo CM

In a new LUX CM featuring Nogizaka46’s Saito Asuka, the idol singer/actress is featured in the company’s “Straight Hair & Beauty” shampoo.

After the shooting for the CM, staff members surprised Asuka by wishing her a Happy Birthday and bringing in a cake and singing happy birthday.

The CM will begin airing throughout Japan on October 15th.