"egg Magazine" revival and promoting their models through YouTube and TikTok

Image source: https://eggegg.jp

Back in 1995, the gyaru fashion magazine “egg”made its debut and featured their own models in each issue.

With the decline of Gyaru popularity, the magazine shut down in May 2014 but the magazine was revived online back in March 2018.

In the past few months since egg made it’s return, they have created a presence on YouTube and through the short-video social platform, TikTok, promoting their models in each video.

And while the models have established themselves thanks to social media (especially on LINE) and online video presence, egg model Ito Momo is one of the models who has a large fan following with over 238,000 followers on Instagram alone.

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