MIYAVI & SCANDAL appear in Fender’s “Pride of Made in Japan” video

Fender’s “MADE IN JAPAN” line was renewed in 2017 and combines the high technology of Japan under the supervision of the Fender USA team.

In March 2018, the “MADE IN JAPAN LIMITED COLLECTION” was unveiled and for overseas markets who want a “Fender Made in Japan”, it will be deployed to the United Stats, Europe and Asia in 2018.

The body of the guitars are is finished with all lacquer.  The parts for the guitars are all USA parts and the wood is chosen carefully for the best wood grain, thus production is limited.

The Japanese-made Fender was born in 1982 and is beloved worldwide.  And today, a Fender “Pride of Made in Japan” video was posted on YouTube featuring MIYAVI and SCANDAL.

And you can find out more information here.

[ Pride of Made in Japan ]

“Ours is a small and beautiful island.

This is what we have.

Four seasons deepen our sensitivities

The pursuit of mastery, an endless refinement of skills

Originality has been in us throughout all time

Creation with courage, no fear of the unknown

This is who we are, and this is our message.”