Pocari Sweat "Hana wa Iranai" CM receives praise from netizens

Netizens are praising the latest Pocari Sweat “Hana wa Iranai” CM (making of video was also posted). Many praise the CM for going against the traditional norms of commercials and doing something creative and awesome.

Creative director Hashiguchi Yuki shared the following about the planning of the CM:

Otsuka Pharmaceutical / Pocari Sweat
“Hana wa Iranai”
TV commercials, web videos, SNS, liner notes
[Notes on planning Pocari]
・ Do not make things that you have seen.
・ Do not use what is buzzing on the net as the original material.
・ Do not cover nostalgic music.
-Do not reuse existing frames from comics, movies or TV.
・ Do not reduce advertisements to derivative works.
・ Give as much time as possible to the production team.