“SHIBUYA SCRAMBLE XMAS” kicks off on November 17th

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“Shibuya Scramble Square” will hold “SHIBUYA SCRAMBLE XMAS” (hereinafter, this fair) from November 17, 2022 (Thursday) to December 25, 2022 with the theme of “greed, desire, desire”.

According to the theme’s statement:

The theme for Christmas in 2022 at this facility, which has a vision of “The World’s Most Seasonal Declaration”, is “greed, desire, desire.” Based on this theme, we aim to provide a diverse range of things that customers want to do and want, such as the desire to pamper themselves to the fullest, the desire to see the happy faces of loved ones, and the desire to convey the feelings of love that could not be expressed. We aim to be a fair that satisfies “greed”.

The visuals, decorations, and movies that will be displayed in the museum will create an opportunity for customers to satisfy their own desires by depicting people who enjoy their own desires at Christmas. In addition, in order to make this fair even more exciting and to color the Christmas of the entire city of Shibuya, the “seasonal” artist “imase” specially wrote a new song “Holy Light” as a campaign song.

Following the “SHIBUYA SCRAMBLE SQUARE 3rd Anniversary (Third Anniversary)”, by collaborating with imase, not only the inside of this facility but also the entire city of Shibuya will liven up Christmas.

About imase:

A 21-year-old new-generation male artist from Gifu. In just one year of his music career, the total number of views of the original songs posted on TikTok exceeded 1.2 billion, gaining tremendous popularity among teens. His major debut song “Have a nice day” swept the charts, including winning the 1st place on the Spotify Japan viral weekly chart.

In April 2022, he was also selected as the theme song for the new CM of “Pocari Sweat” and “JT”. His new song “NIGHT DANCER” is a hot topic both domestically and internationally, ranking in viral charts around the world. On December 19, 2022 (Monday), his first ONLINE LIVE “POP ROOM” will be held.

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