Hirate Yurina signs with HYBE JAPAN’s new entertainment agency, NAECO

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Former Keyakizaka46 (now known as Sakurazaka46) center, Hirate Yurina (21) has transferred to a new entertainment agency…HYBE JAPAN.

HYBE JAPAN tweeted: “Welcome to the HYBE family! I’m looking forward to a new voyage together!”

According to the interview, HYBE’s Japanese head office “HYBE JAPAN” has established a new corporation and new label “NAECO”, and Hirate belongs to it as the first artist. In the future, she plans to carry out global activities including acting and artist activities.

Hybe said NAECO is an anagram of “ocean,” which illustrates the firm’s ambition to flow out big and global.

Global artists such as “BTS”, “& TEAM”, Justin Bieber and Ariana Grande belong to this office. In March, Miyawaki Sakura, a former member of the idol groups “IZ*ONE” and “HKT48”, announced that she had signed an exclusive contract with the affiliated label “SOURCE MUSIC”.

Hirate announced, “At this time, I am affiliated with HYBE’s new label ‘NAECO’.” “In order to deliver better works, I would like to work one by one while holding discussions with various creators. Thank you.”

하이브 아티스트가 된 것을 환영합니다.
하이브 재팬의 새 레이블 NAECO의 첫 아티스트 #YURINA_HIRATE
멋진 도약을 기대합니다!

ようこそHYBEファミリーへ！これから共にする新たな航海を楽しみにしています！

We’re so glad to have you join our HYBE family as our first artist at NAECO. pic.twitter.com/9J3KQGWngP

— HYBE OFFICIAL (@HYBEOFFICIALtwt) December 21, 2022

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