Goriki Ayame receives criticism again for her Instagram post

Goriki Ayame has been receiving criticism for several weeks on Instagram.

First, for posting photos while on a trip with her boyfriend, ZOZO president Maezawa Yusaku (both wore matching shirts but he was not featured), then removing all her Instagram past photos, then posting a picture of her boyfriend.  And both made a joint statement, they are going to do what they want.

While most people are supportive, there are a good number of people who don’t want to see Goriki’s Instagram turned to a couple’s Instagram and that they should create a separate Instagram account.

While there are cultural differences, considering we see celebrities post personal shots with their significant others quite commonly, in Japan, couples or individuals tend to be private and not share their personal life as much (unless their children are involved, then that appears to be OK).

But people are adamant that Goriki not go that path of posting anything to do with her boyfriend.

And in her latest Instagram post, she posts photos of her wearing a mix of dior, foufouille, Chanel and more.

The problem is that these clothes are offered from her boyfriend’s business, ZOZO/ZOZOTOWN.

And Goriki knew that she would be receiving criticism, but is it really warranted?

One commenter wrote, “You have become an advertising tower of ZOZO Again! Please quit!”.

Another commenter wrote, “I am worried about Goriki’s future.  You are free to share your love on SNS but everyday I am seeing you and Maezawa-san on the news”.

Another wrote, “This is bad!”.