Kao Group cancels their Attack Plus Zero #BeWHITE Detergent Campaign

Kao Group which specializes in cosmetics, skin car, hair care, health care, fabric and home care, has decided to cancel their Attack Plus Zero “#BeWHITE” detergent campaign.

つい「職場」での働き方みたいなものだけがやり玉にあがりがちなご時世ですが「家事」は毎日あるし、なんだったら死ぬまで続きます。だからそんな「家事」の在り方にもそろそろ目を向けてもいいのかも。#BeWHITE　https://t.co/14NmVXaGk1 pic.twitter.com/fOuzn0bJSY

— 花王 アタック （お洗濯全般） (@kao_attackjp) June 12, 2019

#BeWHITE pic.twitter.com/cAmhQmRVnt

— 花王 アタック （お洗濯全般） (@kao_attackjp) June 12, 2019

Quite often, while certain racial situations are often heard in the United States or Europe, more people are becoming vocal in other countries about racism and inappropriate slogans/tag lines and in Japan, Kao, which is a global company, made the apology to cancel and end the campaign and even shut down the website:

一部、不適切な表現がありましたのでこちらのサイトを一旦閉じさせていただきます。

— 花王 アタック （お洗濯全般） (@kao_attackjp) June 13, 2019

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