In Japan, scandals don’t only hurt the celebrity (and their families) but also the companies they do work for.
And with Higashide Masahiro (31) in hot water for having an affair with a young actress and having separated from his wife Watanabe Anne and away from his young children, with public anger towards the anger, companies that Higashide has worked with are starting to respond.
Sunstar, who broadcasted his GUM Dental Brush since last August has deleted the CM video on their official website.
HONDA who is broadcasting a CM with Higashide for the minivan “FREED” said, “There has been nothing decided, but we are considering appropriate measures”.
Apparel brand Onward Kashiyama has kept the commercial videos on their website and said, “We are currently confirming the facts”.
More from my site
Higashide Masahiro and Watanabe Anne are officially divorced as of July 31st
Anne to divorce actor Higashide Masahiro- Higashide Masahiro makes an apology at a press conference for a documentary
Kiritani Kenta – “It’s my first major role in a drama, I’d be glad if you could watch it”
Higashide Masahiro affair can cost him up to Y600 million yen for damage compensation- More companies end their CM contract with Higashide Masahiro