Fujiko F. Fuji Pro and Fujiko F. Fujio Museum started the “STAY HOME” project featuring Doraemon.
A full page advertisement was featured in the Asahi Shimbun morning edition on April 29th.
The message on the advertisement is as follows:
Stayed at home.
Washed my hands properly.
Thought about my family.
Supported Friends
Was very kind.
Helping those who were sick.
Working hard for everyone.
Didn’t give up on the future.
Everything will Be Alright. The future will be fine.
Utilizing the popular character, there is hope to make staying home fun with the free release of”Doraemon” manga, special gifts and ways to alleviate stress and anxiety.
こういうとき「いい話」「感動」が乱発される。ただ、このドラえもんの広告は別格。読み返すたびにじわっ。最高にドラえもんらしい。「未来」という言葉に絶望ではなく、希望を感じたい。さらにやさしさ。ドラえもんはロボットじゃなくて、友達だから。人間と科学、未来を信じることにするよ。感謝。
— 常見陽平 (@yoheitsunemi) April 29, 2020