FRIDAY Digital is surprised how many inquiries they get of what is the brand of shorts Kimura Takuya is wearing

Source: FRIDAY Digital

Since featuring photos of Kimura Takuya walking his dog with wife Kudo Shizuka on “FRIDAY”, the company receives inquiries everyday asking about the brand of shorts (NOTE: FRIDAY Digital uses the words “half pants”, we will call it “shorts) as “they want the same thing as Kimutaku”.

“About three years ago, the shorts were discontinued but because the company has received so many inquiries, it was decided to resell it”, according to the staff of Japanese surf fashion brand, Marbles.

The shorts which Kimura Takuya is seen in the photo are selling ridiculously. The price is Y18,480 without tax and is not cheap.

According to Marbles, “On July 18, a limited number of 500 pieces sold out within a minute. It sold out immediately, KimuTaku wearing theme was extremely effective”.

Kimura Takuya has the greatest influence in fashion in the entertainment world.

The phenomenon that Kimura Takuya’s clothes are selling is called the “KimuTaku Selling” in the apparel industry. It’s easy to think that most of the fans of KimuTaku are women but he is enthusiastically supported by many men and t-shirts that he wears in dramas were
resulting in hot sales before, not only as an idol or actor but as a middle-aged fashion leader. He’s popular.

On the other hand, there are some people in the apparel industry who are bitter about the phenomenon. A famous American apparel brand employee said, “I am grateful that the products that KimuTaku wears is selling well but due to that, there are also high-priced resales on Mercari and Yahoo! auction. There are people who sell it at high prices with the tags as “KimuTaku wearing products”.

FRIDAY Digital did their own investigation on Mercari (a flea market app) and typed in “KimuTaku” and immediately, the checkered shorts were being sold as unused and the price was double the regular price at Y33,800 including tax. More than 130 products related to KimuTaku were found on Mercari.

FRIDAY Digital ends the article that there are both positive and negative aspects, but that is why Kimura Takuya is so popular.

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