Estée Lauder launches the second edition of the “Nissy meets ESTĒE LAUDER” campaign

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Estée Lauder, a luxury cosmetics brand representing ELC Japan GK (located in Chiyoda-ku), a Japanese subsidiary of the Estée Lauder Group, one of the world’s leading prestige beauty companies, was launched in December 2023.

The company is running the “Nissy meets ESTĒE LAUDER” campaign featuring singer and actor Nissy (Nishijima Takahiro). The second phase started on Monday, January 1, 2024.

“Be aware of your infinite possibilities”. You have infinite possibilities.

Estée Lauder has inherited these words from the brand’s founder, Mrs. Estée Lauder, and to this day, Estée Lauder continues to work with each customer individually and propose optimal solutions with highly functional skin care and makeup products. This time, the company will once again use the artist Nissy, who is celebrating his 10th anniversary as a solo artist, to launch a campaign that includes the release of special visuals, limited benefits, and lipstick monogramming services.

The second campaign, which starts on Monday, January 1, 2024, is a collaboration with Estée Lauder’s signature lipstick “Pure Color Lipstick”. The company is planning to release all 3 types of collaboration visuals with Nissy, who was newly photographed. The first visual is a collaboration with the same matte lipstick “816 Suit Up.” We plan to release new visuals one after another from February onwards.

During the campaign period, those who purchase eligible products at the Estée Lauder corner of national department stores and the official online shop will receive a special card with a limited visual that will be announced each period.

Also, from January 1st (Monday), a new motif of Nissy’s official mascot character “Lippy” will appear in the “monogramming service” that allows you to engrave your lipstick.

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